In Japan, there's no such thing as "letting yourself go." Japanese seniors hold the longest healthy life expectancy on earth — and how you carry yourself every single day is taken seriously, well into your 80s and 90s.
Bathing isn't a routine there. It's a ritual. A daily act of dignity.
"Get up every morning. Shower. Get dressed properly. Even when you don't feel well — get cleaned up, and you'll feel better."
For generations, Japanese families have used persimmon soap to address what they quietly call kareishū (加齢臭) — literally, "aging smell." Not with shame. With intention.